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Privacy and Cookie Policy

Butterflies Healthcare Ltd and Altacor Ltd understand that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.

This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
 
  1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:

Account
means an account required to access and/or use certain areas and features of Our Site;

Cookie
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below;

Our Site
means this website, www.altacorproducts.shop;

UK and EU Cookie Law
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and

We/Us/Our
means Butterflies Healthcare Ltd, a limited company registered in England under 5475756, whose address is The Granary, Manor Park, Warkworth, Banbury OX17 2AG. Our ICO (Information Commissioners Office) registration number is ZA049702 and VAT number is GB807 8572 03.
 
  1. Information About Us
Our Site, is owned and operated by Butterflies Healthcare Ltd (Us) in partnership with Altacor Ltd.
 
  1. Scope What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. It does not extend to any websites that are linked to from Our Site (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
 
  1. What Data Do We Collect?
Some data will be collected automatically by Our Site (for further details, please see section 12 on Our use of Cookies) other data will only be collected if you voluntarily submit it and consent to Us using it for the purposes set out in section 5, for example, when signing up for an Account. Depending upon your use of Our Site, We may collect some or all of the following data:
    a) name;
    b) business/company name;
    c) contact information such as email addresses and telephone numbers;
    d) demographic information such as post code;
    e) financial information such as credit / debit card numbers;
    f) IP address (automatically collected);
    g) web browser type and version (automatically collected);
    h) operating system (automatically collected);
    i) a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected).
 
  1. How Do We Use Your Data?
5.1 All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security see section 6, below.

5.2 We use your data to provide the best possible products and services to you. This includes:
    a) Providing and managing your Account;
    b) Providing and managing your access to Our Site;
    c) Personalising and tailoring your experience on Our Site;
    d) Supplying Our products and services to you;
    e) Personalising and tailoring Our products and services for you;
    f) Responding to communications from you;
    g) Supplying you with printed or email newsletters, promotions, alerts, product launches, competitions, offers and other updates related to products and serviced on Our Site (you may unsubscribe or opt-out at any time by clicking the unsubscribe link in any email or by contacting us);
    h) Market research;
    i) Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience.

5.3 In some cases, the collection of data may be a statutory or contractual requirement, and We will be limited in the products and services We can provide you without your consent for Us to be able to use such data.

5.4 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email AND/OR post with information, news and offers on Our products AND/OR services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.

5.5 Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:
    a) you have given consent to the processing of your personal data for one or more specific purposes;
    b) processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
    c) processing is necessary for compliance with a legal obligation to which we are subject;
    d) processing is necessary to protect the vital interests of you or of another natural person;
    e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
    f) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child
    g) follow-up on incomplete orders, updates for orders placed, feedback on products and service received and email/print marketing material related to our products and services.
 
  1. How and Where Do We Store Your Data?
6.1 We only keep your data for as long as We need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it. In any event, We will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it in accordance with the terms of our Data Retention Policy.
    a) For billing and accounting purposes we will retain financial details for 6 years after the end of the financial year.
    b) Order details will be stored for 6 years after the end of the financial year.
    c) Where approval has been given for email marketing these will be stored until a request to remove is received or a maximum of 3 years after an email address becomes inactive.

6.2 Some or all of your data may be stored or transferred outside of the European Economic Area (the EEA) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store or transfer data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties We engage and the use of the EU-approved Model Contractual Arrangements.
    a) We use MailChimp for the distribution of our e-newsletters and their servers are based outside the EEA. You can read MailChimps privacy policy here:https://mailchimp.com/legal/privacy/
    b) If you choose to pay by PayPal then their servers may be based outside the EEA. You can read PayPals privacy policy here:https://www.paypal.com/en/webapps/mpp/ua/privacy-full

6.3 Data security is of great importance to Us, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site.

6.4 Steps We take to secure and protect your data include:
    a) Use of PCI compliant third parties for payment processing, site wide SSL encryption, fully maintained server hosting, server firewall, data encryption and physical security.

6.5 Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.
 
  1. Do We Share Your Data?
7.1 We may share your data with other branches of Butterflies Healthcare Ltd.

7.2 We may contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law. We currently contract with:
    a) Royal Mail, Pick Pack Dispatch, APC, Google, MailChimp, Inland UK, PayPal, SagePay & Feefo.

7.3 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.

7.4 In certain circumstances We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.
 
  1. What Happens If Our Business Changes Hands?
8.1 We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Data provided by users will, where it is relevant to any part of Our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by Us.

8.2 In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.
 
  1. How Can You Control Your Data?
9.1 When you submit information via Our Site, you may be given options to restrict Our use of your data. We aim to give you strong controls on Our use of your data (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details).

9.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (the TPS), the Corporate Telephone Preference Service (the CTPS), and the Mailing Preference Service (the MPS). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
 
  1. Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given it
10.1 You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

10.2 You may restrict your internet browsers use of Cookies. For more information, see section 12.

10.3 You may withdraw your consent for Us to use your personal data as set out in section in 5 at any time by contacting Us using the details set out in section 15, and We will delete Your data from Our systems. However, you acknowledge this may limit Our ability to provide the best possible products and services to you.
 
  1. How Can You Access Your Data?
You have the legal right to ask for a copy of any of your personal data held by Us (where such data is held). If you wish to see a copy please Contact Us.
 
  1. What Cookies or Pixels Do We Use and What For?
12.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. For more details, please refer to section 5, above, and to section 12.5 below. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.

12.2 By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. We use third party Cookies on Our Site to enable interaction with social media platforms such as Facebook and Twitter. For more details, please refer to section 5, above, and to section 12.5 below. These Cookies are not integral to the functioning of Our Site.

12.3 All Cookies used by and on Our Site are used in accordance with current English and EU Cookie Law.

12.4 Certain features of Our Site depend on Cookies to function. UK and EU Cookie Law deems these Cookies to be strictly necessary. These Cookies are shown below in section 12.6. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your internet browsers settings as detailed below in section 12.10, but please be aware that Our Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

12.5 The following first party Cookies may be placed on your computer or device:
Name of Cookie Provider Purpose
ACTINIC_REFERRER
LAST_SECTION_URL
PARENT_SID
SELLERDECK_COOKIE_CHECK
ACTINIC_CONTACT
For site navigationYes
ACTINIC_BUSINESS
ACTINIC_CART
CART_CONTENT
cartDisplayPreference
For shopping functionsYes
ACTINIC_CONTACTTo remember details if you wish for future visitsNo
ACTINIC_subscribeTo remember email subscribe optionYes
cookieconsent_statusAcknowledgement of site cookiesYes
pd4kVlJTEM4Remember dismissal of pop-up window for email sign-upYes
_cfduidCollection and interaction with Feefo reviewsYes


and the following third-party Cookies may be placed on your computer or device:
Name of Cookie Provider Purpose
eu_cn
external_referer
guest_id
personalization_id
tfw_exp
_twitter_sess
TwitterThese cookies are used to enable interaction with the social media platform to easily share content if you wish to.
c_user
datr
fr
pl
sbr> wd
xs
FacebookThese cookies are used to enable interaction with the social media platform to easily share content if you wish to.
NID
PREF
VISITOR_INFO1_LIVE
YSC
YouTubeThese cookies are used to enable interaction with the social media platform to easily view videos and share content if you wish to.
_auth
_pinterest_sess
PinterestThese cookies are used to enable interaction with the social media platform to easily share content if you wish to.


12.6 Our site may utilise remarketing services and include a pixel from these companies to record your visit to our website. This service uses the data to show you adverts for our products range when you visit another site which includes their display advertising. You can read their privacy policies of the service we may use below:
    a) Adroll: https://www.adrollgroup.com/en-GB/privacy
    b) Facebook: https://www.facebook.com/about/privacy/

These pixels are not integral to the functioning of our website so can be blocked/disabled through your browser settings if you wish.

12.7 Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, as detailed below, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

12.8 The analytics service(s) used by Our Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit Our Site and it may not be possible for Us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below in section 12.9.

12.9 The analytics service(s) used by Our Site use(s) the following Cookies:

Name of Cookie First / Third Party Provider Purpose
1P_JAR
NID
Google AnalyticsGoogleGoogle Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you.


12.10 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

12.11 You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

12.12 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
 
  1. Summary of Your Rights under GDPR
Under the GDPR, you have:
    a) the right to request access to, deletion of or correction of, your personal data held by Us;
    b) the right to complain to a supervisory authority;
    c) be informed of what data processing is taking place;
    d) the right to restrict processing;
    e) the right to data portability;
    f) object to processing of your personal data;
    g) rights with respect to automated decision-making and profiling (see section 14 below).

To enforce any of the foregoing rights or if you have any other questions about Our Site or this Privacy Policy, please Contact Us.
 
  1. Automated Decision-Making and Profiling
14.1  In the event that We use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on You, You have the right to challenge such decisions under GDPR, requesting human intervention, expressing your own point of view, and obtaining an explanation of the decision from Us.

14.2 The right described in section 14.1 does not apply in the following circumstances:
    a) The decision is necessary for the entry into, or performance of, a contract between You and Us;
    b) The decision is authorised by law; or
    c) You have given your explicit consent

14.3 Where We use your personal data for profiling purposes, the following shall apply:
    a) Clear information explaining the profiling will be provided, including its significance and the likely consequences;
    b) Appropriate mathematical or statistical procedures will be used;
    c) Technical and organisational measures necessary to minimise the risk of errors and to enable such errors to be easily corrected shall be implemented; and
    d) All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.
 
  1. Contacting Us
If you have any questions about Our Site or this Privacy Policy, please Contact Us. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 11, above).
 
  1. Changes to Our Privacy Policy
We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

Credit Card Security

All payments are handled by either SagePay, SellerDeck Payments, RBS Wordpay or PayPal and we do not store your credit card details. We have checked and monitor that all the payment service providers (PSPs) we use are compliant with Payment Card Industry Data Security Standards (PCI-DSS).

Through the PSPs above, we accept payments by the following methods:
Payment icons

When you enter the checkout phase of our site you will be transferred to the secure server of the payment provider you have selected and your browser will activate the "LOCK" icon. This assures you that credit card account numbers and other confidential information cannot be viewed, intercepted or altered. Please note that credit card statements will be debited under the name of 'Butterflies Healthcare'.